If the overwhelming success of Rihanna’s Fenty Beauty brand has taught the industry anything, it’s the the importance of inclusivity.
After all, it’s 2018, and beauty junkies of all colors definitely aren’t here for whitewashed cosmetics. Luckily, there are a ton of black-owned beauty brands, including Unsun and Juvia’s Place, catering to the beauty needs of women (and men) of color.
Below, check out 11 black-owned beauty brands you’ll definitely want to add to your makeup bag:
Pat McGrath Labs
A post shared by Pat McGrath (@patmcgrathreal) onRenowned makeup artist Pat McGrath launched her first name-branded makeup product — Gold 001 — in 2015, and hasn’t slowed down since. With every sparkly product launch, we become more and more obsessed.
A post shared by Mielle Organics LLC (@mielleorganics) onMielle Organics is a hair care brand that uses natural ingredients to promote healthier hair. Founded by registered nurse Monique Rodriguez in 2014, the line includes everything from deep conditioners and hair oil to curl cream and gummy vitamins for healthy hair. And judging by the brand’s Instagram page, the products seem to be especially great for the curly girls out there.
A post shared by Beauty Bakerie Cosmetics Brand (@beautybakeriemakeup) onIf you’re looking for a truly smudge-proof, wear-all-day lip color, Beauty Bakerie has you covered. The company’s long-wear Lip Whips actually stay put all day and don’t completely dry out your lips. The brand, founded by Cashmere Nicole, has plenty of other offerings, including eye shadow palettes, highlighters, setting powders and concealers in a variety of shades.
A post shared by IMAN Cosmetics (@imancosmetics) onIman Cosmetics was founded by supermodel and beauty icon Iman in 1994. The skin care and cosmetics line was designed specifically for women of color, and features a wide range of products, including foundation in 16 shades.
A post shared by KA'OIR COSMETICS (@kaoir) onKa’Oir Cosmetics, founded in 2011 by Keysha Ka’Oir, is known for its expansive lipstick offering, which includes plenty of bright shades sure to please bold beauty lovers. The brand also recently expanded to include a selection of full lace wigs.
A post shared by Juvia's Place (@juviasplace) onJuvia’s Place, founded by Nigeria-born Chichi Eburu, offers makeup inspired by African culture and art. The brand’s star products seem to be the vibrant, highly pigmented eyeshadow palettes, including the Nubian palette and the Sahara palette.
Vera Moore Cosmetics
A post shared by Vera Moore Cosmetics (@veramoorecos) onActress-turned-entrepreneur Vera Moore launched her eponymous cosmetics brand in 1979, after being unhappy with the makeup available for women of color on set. Moore told People in 2015 that her line initially targeted black women, but grew to include women of all cultures. Now, she even has a collection of skin care offerings for men.
Laws Of Nature Cosmetics
A post shared by Laws of Nature Cosmetics® (@lawsofnaturecosmetics) onLaws of Nature Cosmetics was founded in 2007 by Jasmine Rose, whose goal was to provide women of color with a natural foundation that was healthier for the skin than average chemical-filled products. Her products are paraben-free, talc-free, mineral oil-free and have no artificial colors.
A post shared by Unsun Cosmetics (@unsuncosmetics) onKatonya Breaux created Unsun as a solution to combatting the chalky, white film sunscreens left behind on her dark complexion. Her tinted mineral sunscreen was made specifically for people of color and works on a variety of skin tones.
A post shared by koyVoca (@koyvocacosmetics) onKoyVoca was launched in 2016 by Courtney Coates, and within a year, Allure declared the brand was “set to blow up.” Coates started the collection with her contour stick in two shades, and has since expanded to include six shades, including one she claims is “one of the deepest on the market.” Oh, she also makes highlighters — and if they can make a pineapple look this beautiful, we’re sold.
Marie Hunter Beauty
A post shared by MHB | Marie Hunter Beauty™ (@mariehunterbeauty) onMarie Hunter Beauty, founded by KéNisha ‘Kaiye’ Ruff in 2006, is another of the younger brands on this list. MHB’s main offerings are lip products — a hydrating lip balm and a matte lipstick — in punchy pinks and reds, though you can also buy hand-poured candles. Plus, the products are made in America.